Company Overview
Thrillophilia is one of India’s largest travel and activity booking platforms, offering tours, attraction tickets, and experiences across the world. With millions of monthly users, it is a leading global travel marketplace.
As an SEO Service Specialist, I worked on improving the visibility of high-value travel keywords and newly created micro-sites for different destinations.
Objective
The main goals of my SEO work at Thrillophilia were to:
- Improve keyword rankings
- Increase organic visibility for important destination pages
- Strengthen domain authority
- Create content that perfectly matches user search intent
- Grow international traffic through country-specific micro-sites
Challenges Before Starting
Main Website Challenges
- Targeted keywords were not ranking in the top 8 positions
- Heavy competition from strong travel websites.
- Titles, meta descriptions, and headings were under-optimized
- Content did not fully match what users were searching for
- Missing internal links to important destination pages
- Low-quality backlinks are affecting the authority
Micro-Site Challenges
- Newly created micro-sites with no ranking
- No initial backlinks
- No authority
- Strong competition in the UAE, Portugal, Singapore, and Turkey
- Need to grow fast, even though the domains were relatively new
These challenges made visibility and ranking very difficult in competitive global markets.
SEO Strategy for Destination Himachal & Netherlands
1. Keyword Research & Intent Mapping
I identified high-intent keywords. This ensured the page matched the exact needs of travelers searching for tours or attraction tickets.
2. On-Page SEO Optimization
I improved the on-page SEO for the target pages “Himachal Tour Package” and Netherlands Tour Packages.”
- Updated titles and meta descriptions
- Fixed H1/H2 heading structure
- Added secondary long-tail and LSI keywords
- Improved page layout and content structure
- Optimized for Featured Snippets and rich results
- Added internal links from high-traffic pages
This increased the relevance and improved the overall user experience.
3. Destination Content Enhancement
I improved the quality and clarity of the content by:
- Updated the content to match search intent
- Added helpful information for users
- Improved clarity, readability, and keyword usage
- Ensured E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
This made the pages more informative and competitive in search results.
4. High-Quality Backlink Building
I focused on earning quality backlinks from:
- Niche-relevant sites
- Competitor backlink sources
- High-authority blogs
This significantly increased the site’s authority.
Micro-Site SEO Strategy
Since the micro-sites had no existing rankings as they were newly created, I focused on:
- Country-specific keyword targeting
- Creating high-quality content quickly
- Adding relevant internal links
- Implementing schema markup
- Building authority with good backlinks
- Improving user experience for faster ranking
Results Achieved
Below are the ranking improvements for the keywords I worked on.
Main Thrillo destination Result
1. Himachal Tour Packages
Rank After My Work From India
2. Netherlands Tour Package
Rank After My Work From India
Micro-Site Ranking Improvements
1. Galata Tower Tickets
Rank After My Work From Turkey
2. Pena Palace Tickets
Rank After My Work From Portugal
3. Dubai Garden Glow Tickets
Rank After My Work From the United Arab Emirates
Conclusion
By using a clear SEO plan that included keyword research, on-page optimization, strong content improvements, technical fixes, and micro-site SEO, I successfully improved rankings.
This case study highlights my skills as a:
- SEO Expert
- A professional who can rank competitive global travel keywords
- Expert in content, on-page, and technical SEO
If you want similar SEO success, I, Shraddha Gupta, have proven experience in delivering strong and measurable SEO results for global brands.