Company Overview
Vefogix is a guest post and link-building marketplace that connects buyers and publishers in one place. Buyers can order high-quality, niche-relevant guest posts, while publishers can register their websites on the Vefogix portal to receive orders and earn through guest posting. The platform aims to bring transparency, fast delivery, and reliable backlinks for businesses looking to improve their online visibility.
Objective
When I started working on Vefogix as an SEO Expert, the main goal was to help the brand grow its search presence and authority. The focus areas were:
- Increase keyword rankings from the USA
- Improve website traffic from the USA
- Strengthen Domain Authority (DA)
- Improve AI search visibility and rankings in AI Overviews
- Build a stronger online authority within the link-building and guest posting industry
- Created content that matches user search intent
Challenges
Before I began working on the project, Vefogix faced several SEO challenges that were affecting its growth:
- Many pages were targeting the wrong keywords
- Important keywords were not ranking within the top 100
- Website content did not match user search queries
- No proper interlinking structure
- Missing structured data
- Low-quality backlinks with very few authoritative links
- Most of the pages are not indexed
- Many important pages and blogs were not included in the sitemap
- Many pages were using the same canonical URL as the homepage
- Limited brand visibility compared to bigger competitors in the market
These issues were directly affecting organic traffic, conversions, and overall brand trust.
My Strategy
1. Keyword Research & Mapping
The first step was identifying high-intent, service-related keywords. I mapped each keyword to the correct page to ensure Google clearly understood what each page should rank for. This improved both relevance and targeting.
2. Competitor Analysis
I analyzed major competitors to understand:
- What keywords were they ranking for
- What type of content and guest post services did they offer?
- How their backlink profiles were structured
This helped me identify content gaps and opportunities for new pages.
3. On-Page SEO Optimization
I optimized all important on-page elements:
- Updated titles and meta descriptions
- Fixed headings (H1, H2, H3)
- Improved keyword placement
- Added internal links between related pages
- Enhanced content clarity and user experience
These changes improved page relevance and helped search engines better understand the website.
4. Content Creation & Optimization
I created and optimized content that matched user intent. This included:
- Service pages
- Packages Pages
- Category Pages
- SEO Tool Pages
- Blog posts
Each piece was written with the right keyword placement and strong interlinking.
5. Schema Markup Integration
To improve visibility in search results, I added structured data like:
- FAQ Schema
- Blog Schema
This helped Vefogix appear in enriched search features and increased click-through rates.
6. Fixing Technical Issues
I optimized the technical performance by fixing:
- Indexing issues
- Canonical tags were missing
- Many pages were using the same canonical URL as the homepage
- Many important pages and blogs were not included in the sitemap
- The Wrong Sitemap was used in the robot.txt
This improved the website’s overall health and crawlability.
7. High-Quality Backlink Building
I focused on earning quality backlinks from:
- Niche-relevant sites
- Competitor backlink sources
- High-authority blogs
This significantly increased the site’s authority.
8. AI Search Optimization (SGE)
Since AI search is growing fast, I improved Vefogix for AI-based search results by:
- Adding simple and clear summaries that AI tools can read easily
- Using long-tail and related keywords to give better context
- Adding structured data so search engines understand each page
- Creating high-quality, niche-relevant backlinks to help the site appear as a trusted source
This helped Vefogix gain early AI visibility for targeted keywords.
9. Performance Measurement
Throughout the process, I consistently measured:
- Traffic changes
- Keyword rankings
- Clicks and impressions
- Page performance
- Backlink growth
- AI search visibility
These insights helped refine strategies and maintain steady improvements.
10. Business / Profile Listings
The website had no presence on major review sites or directory platforms, which limited trust, visibility, and referral traffic.
11. Social Media Optimization
The social media profiles were poorly optimized—missing bios, keywords, and consistent branding. Posting was irregular, graphics and content lacked quality, and captions were not engaging, leading to low overall engagement.
Results After My Strategy
Previous Keyword Rank (April)
Before starting, the targeted keywords were not ranking in the top 100.
Current Keyword Rank
Now, most of the targeted keywords rank in the top 5.
1. Guest Post Marketplace
2. Guest Blog Post Marketplace
3. Guest Blogging Marketplace
4. Buy Guest Post
5. Best Guest Post Marketplace
6. Sell Guest Posts
7. Buy and Sell Guest Post
8. Guest Posting Service
9. Guest Posting Packages
10. Competitor Guest Post Checker
11. Link Building Marketplace
Last 6 Months Clicks & Impression
Domain Authority & Spam Score
Previous Domain Authority & Spam Score
Current Domain Authority & Spam Score
AI Visibility
Vefogix now appears in AI Overview results for niche-relevant search queries.
Keyword rank in AI Search
Conclusion
By fixing technical issues, choosing the right keywords, improving content, and building strong backlinks, Vefogix saw significant improvements in search visibility, keyword rankings, and organic traffic.
This case study shows that a clear and well-planned SEO strategy — along with AI search optimization — can greatly improve a website’s performance, even in a competitive market.If you want to grow your website with better SEO, I, Shraddha Gupta, have proven experience as an SEO Service Specialist and can help you get real, measurable results.